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This Privacy Policy outlines the procedures governing the collection, utilization, and sharing of your personal information when you visit or make a purchase from jdmenginedirect.com (referred to as the “Site”).
COLLECTION OF PERSONAL INFORMATION
When you visit the Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and installed cookies. As you navigate the Site, information is gathered about the specific web pages or products you view, as well as the websites or search terms that led you to the Site. This automatically-collected information is termed “Device Information.”
Technologies used to collect Device Information include:
- “Cookies”: Data files placed on your device with an anonymous unique identifier. For more information on cookies and how to disable them, visit http://www.allaboutcookies.org.
- “Log files”: These track actions on the Site, collecting data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels”: Electronic files that record information on your Site browsing.
- When you make a purchase or attempt to do so on the Site, we collect specific information, including your name, billing address, shipping address, and payment details (credit card numbers, email addresses, and phone numbers). This information is termed “Order Information.”
By using our website, you agree to allow third parties to process your IP address for currency conversion, with the selected currency stored in a session cookie for consistent browsing.
The term “Personal Information” in this Privacy Policy encompasses both Device Information and Order Information.
USE OF PERSONAL INFORMATION
Order Information is primarily utilized to fulfill orders placed on the Site, including processing payment, arranging shipping, and providing invoices or order confirmations. Additionally, we use Order Information to communicate with you, screen orders for potential risk or fraud, and provide information or advertising aligned with your preferences.
Device Information is employed to screen for potential risk and fraud, particularly regarding your IP address, and more broadly to enhance and optimize the Site. This includes generating analytics on customer browsing behavior, assessing the success of marketing and advertising campaigns.
SHARING OF PERSONAL INFORMATION
Personal Information is shared with third parties to assist in utilizing it as described above. Google Analytics is also employed to understand customer Site usage. Details about how Google uses Personal Information can be found at https://www.google.com/intl/en/policies/privacy/. Opt-out options for Google Analytics are available at https://tools.google.com/dlpage/gaoptout.
Personal Information may be shared to comply with laws and regulations, respond to lawful requests, or protect our rights.
BEHAVIORAL ADVERTISING
Personal Information is utilized to provide targeted advertisements or marketing communications deemed of interest.